The Boulevard at NoDa represents an opportunity seized.

NoDa is short-hand for the North Davidson arts district of Charlotte, NC. Long known for its art galleries and the crowds it draws during First and Third Friday Gallery Crawls, NoDa nevertheless lacked a great retail presence – until a young gallery owner discovered that the wonderful, quirky old building next door had suddenly become available for new business.

Once the word got out, Allison Wolf Hertzler and business partner Kathleen Gill had only 24 hours to make a decision. Believing in the viability of the arts district and trusting in her judgment that the area would support a retail marketplace, they took a leap of faith and signed a contract in the early part of May 2006.

Within a few short weeks and with a lot of sweat equity, the industrial building’s dusty old brick walls and muddied concrete floor were transformed into a charming indoor Boulevard lined with shops of clothing, artwork, handbags and jewelry, items for home décor, gifts for pets, and much, much more. The Boulevard at NoDa was open June 1, 2006.

With a year and half under the belt it was time for the Boulevard at NoDa to make some big changes. Beginning with bringing on a new partner, Cindy Harris, current Boulevard retailer and owner of Meow & Fetch. Together Harris and Wolf put on their paint clothes and tool belts and began to reinvent the Boulevard into what it is today.

From the moment its doors opened in June 2006, The Boulevard has become the place for shoppers seeking new and unusual items – gifts for themselves and others – created and displayed by artisans, craftsmen, and artfully imaginative shop-keepers.

Join us at The Boulevard at NoDa located at 453 E. 36th Street.  We are the purple building on the corner of N. Davidson and 36th. Click here for directions.

Meet the Shop Girls!

	Allison, co-owner of The Boulevard , has a real passion for supporting local art and the working artist.  She is the inspiration behind the Milkweed Collection, founded at The Boulevard at Noda and accomplished artist.
	Cindy, co-owner of The Boulevard, known for her volunteering with animal rescue groups and owner of Meow & Fetch Pet Sitting. Along with her husband and multiple adopted dogs & cats, keeps herself very busy.
	Ashley,make artist and super-aunt, this shop girl is well rounded. Supporter of animal welfare groups and working with kids.
	Jill is a mother of five little ones and a native Charlottean. Loves all things local and always has a smile on her face.
	Jenna has a passion for all things ecletic and artistic. She loves the local vibe and has a musical background making Noda a perfect fit for this Shop Girl,
	Maria is our fashionista and animal lover.  A true supporter in helping the homeless animals of Charlotte.